What The Internet Business Is All About

Why do people do business on the Internet, what can owning an Internet business do for you?

When it comes down to it, it’s all about freedom. An Internet business gives you more freedom of choice in:



✔ How you spend your time

✔ How you express your unique talents and interests

✔ How much you are able to earn


This is because, in the Internet business, you are your own boss.

You get to decide where the focus is in terms of the products you're selling, how much time and effort you invest in selling them, and how you want to grow your business.

Better yet, you get to set your own hours and you won't be fired or laid off. You get to run your business for as long as you wish; and, if you find it just doesn't suit you, you can change the focus of your business, sell it off, even quit and go back to the 9 to 5 world if you want.

Now, it should go without saying that Internet business is also about money. Potentially lots of money if you hit a lucrative niche and understand how to exploit it.

I challenge you to find any other home-based business that can pull in as much income as an Internet business!

We're in a unique point in history where almost anyone can have their own business.

The reason for this is that the cost, or barriers, to entry in the Internet business are amazingly low.

In traditional business, you might have to spend several thousand dollars just to get started.

This is out of reach for the average person.

In the Internet business, you can get started on a shoe-string budget. People have built fortunes on the Internet starting with nothing more than fifty-bucks and a winning idea.

It gets even better. Not only are start-up costs low, but overall operating costs in Internet businesses are lower compared to traditional businesses. You can spend, say, $100/month on web hosting and advertising, while making back 10 x's that amount.

I can't think of any other industry where profit margins exceed expenses on this level, except perhaps the oil and pharmaceutical industries.

In fact, the single-owner Internet based business still comes out ahead when you look at the scale of profit relative to the individual.

If all of this isn't enough to convince you, then I don't know what will, but I urge you to take a serious look at how an Internet business might benefit you.

Maybe you're ready to find a way out of your current job. Maybe you want to save for retirement or put your children through college.

In either case, if you want extra time, extra money, or both, then an Internet business is one of the easiest and most effective paths to achieving those goals!

So How Do People Really Make Money On The Internet?

So, just how do people really make money on the Internet? I think you'll be surprised by the variety of money-making opportunities at your digital doorstep.

A lot of people still hold the stereotypical view of Internet income being almost entirely advertising based. There was a time when that was true.

During the tech boom of the late 90's, thousands of websites sprung up that were based solely on monetizing content (e.g., articles and news) with advertising.

And, yes, many of those businesses failed because they tried to grow into Fortune 500 sized companies overnight, riding on the back of advertising profits and the 'virtual' equity of their stock options.

Of course, the market corrected itself, and these companies crashed and burned. The major lesson learned there is that profitable Internet businesses need to offer a mix of products and services.

In other words, you need to offer real value to visitors while charging a fair price.

The types of products and services offered really run the gamut. Nearly everything for sale offline is also for sale on the Internet.

Also, there some products and services which are exclusively Internet-based, and arise from the unique needs of Internet users (for example, e-books, website graphics, Internet service providers, e-mail providers, etc).

Just what types of products are offered online? The possibilities are endless and they can take a number of forms:

Type One: Physical Products

Again, anything you can sell offline can be sold online, too. This includes things like books, cds, clothing, jewellery, houses, cars, kitchen appliances, plane tickets, toys and so on.



Type Two: Digital Products

People also sell 'digital' products and services on the Internet. For example, downloadable eBooks, audio, video and software are considered 'digital' products.

Other types of digital products include membership-based services. For example, you can charge a monthly fee for access to a website, newsletter, consulting service and so on.

A really good example of this is the dating-related, “matchmaker” sites that charge members a fee for full-access to their match-making services.



Type Three: 'Intangibles'

What I'm calling “intangible” products aren't really products, per se, but monetization models based on Internet traffic and advertising.

A good example of this is Google Adsense. In the Google Adsense program, website publishers can place Google ads on their websites and get paid each time a visitor clicks on one of the advertisements.

Likewise, publishers can set their own advertising rates and sell space for things like banner advertisements.

This is all very similar to the 'old' model Internet businesses relied on a few years back…

It’s just a matter of finding creative ways to extract advertising profit from the content that pulls traffic to your website.

The Internet Is Primarily About…

Information!

Think for a moment about why people use the Internet. Why do you go online?

You probably have a number of reasons. You stay in touch with family and friends through email.

You check the news sites for breaking headlines, weather, traffic and stock-market

reports. You might even order Christmas gifts online so you can cut down on the hassle of shopping at the mall, and get better prices.

However, underlying all of that, the truth is that…

You use the Internet to gather information.

This is because the Internet has a wealth of information on virtually every topic imaginable. In some cases, it is not even necessary to go to the library anymore. You can find articles and even entire books online that contain the information you're looking for People look for all sorts of information online. They look for information on their hobbies and special interests, their health concerns, advice, recipes…the list is really endless.

Also, and this is very important…

People use the Internet as a research tool prior to making a purchase.

You've probably done this before. Maybe you're looking for the best price on a new stereo system. Maybe you want to look at the pros and cons of a particular model of product you plan to later purchase offline.

Either way, it’s easy to use the Internet for your research before you resort to leave your house or picking up the phone.

Remember now though that…

This hunger for information is going to be your key to making real money online.

YOUR Value To The Marketplace:

Become An Information Provider

What you'll learn in the MAE Cash Machine™ is how to profit from people's universal need for information.

You're going to learn how to position yourself in the marketplace as an information provider.

Why? Because information is the number one product for the Internet. The demand for information far exceeds any other “item” you could sell.

Further, you aren't limited by “availability”. Information doesn't have to be manufactured or shipped. It’s something you can produce using your own knowledge and experience.

By now, you might be wondering what type of information you can provide. Think again about all of the things you tend to search for online. You're usually looking for a solution or answer to a problem, question or concern, right?

It might be something like:

• How to get started in Internet marketing?

• Home decorating tips?

• How to fix a car?

• Fastest way to lose weight?

• Learning some new magic tricks?

All of the above represent the kinds of “how to” information people search for, and for which information products offer the solution!

As a matter of fact, the examples I just gave you are all from existing information products.

What you're reading right now is an information product - and if you were interested in any of the other topics mentioned, you could find some answers here:

Home Decorating

Car Repair

Lose Weight

Magic Tricks

These URLs all point to information products people just like you have created. They've taken on the role of 'information provider' for a targeted market.

Notice that none of this information is being given away for free…

Despite what you may have heard, people will pay you for quality information. It makes their lives easier.

Your goal is to provide people with information that is truly valuable.

Value is the yardstick against which all your information should be measured. If you focus on truly helping people and providing real value, you can't fail.

Why?

First and foremost, people can see through inferior products, no matter how good the sales hype. Even if you get someone to buy a 'shoddy' product, you'll pay for it later.

A reputation for poor quality is not what you want!

Having a reputation for quality, on the other hand, means brisk sales and lots of repeat customers.

In fact, the more value you provide the more people are willing to pay you for it.

When people see that they get back more in value from you than they paid in price, they actually become willing to pay you more over time.

So, remember these facts in everything you do. Use it to guide your product selection, your advertising and in all of the information you share with prospective customers. A focus on value is always the best approach.

YOUR Role As A “Middle Person”:

Connecting Buyers And Sellers Together Through Information! Before you create your own information products, it is easiest to learn the business by acting as a “middle-person” between the buyers and sellers of information.

You'll still use information to do this. This may seem confusing at first, so let me give you some examples.

Let's say that a potential buyer is looking for information on weight loss. They'll do their search in the search engine, and come across thousands of websites that

offer diets, exercise tips and weight loss tips.

The main concern for this potential buyer is: “Which solution is best for me?”

Here's where you come in as the 'middle-person'. You've researched the weight loss market, and all of the major solutions and products available in it. You decide that Burn The Fat offers one of the best solutions for the money.

Your job, then, is to connect with that buyer

and show him or her why “Burn the Fat” is an ideal solution for them to invest in.

In other words, you connect with the buyer, and then connect that buyer to the seller of 'Burn the Fat'.

In order to do this, you first have to capture that buyer's personal information, i.e., his name and e-mail address. This allows you to follow up with him on his expressed interest in weight loss solutions. When you follow up, you'll provide him the information he needs to make a decision.

Essentially, this means educating him on weight loss in general, as well as showing him the major benefits of the 'Burn the Fat' solution, specifically.

Your value as a “middle-person” rests in your ability to convincely introduce a buyer to a product he needs to solve a problem.

This process really is a lot like making an introduction between strangers in the real world.



I SHALL BE COMING WITH THE CONCLUDING PART OF THIS ARTICLE VERY SOON… I HOPE YOU WOULD EXERCISE SOME PATIENCE, HOWEVER, IF YOU AREN’T ABLE TO WAIT THEN YOU COULD GIVE ME A CALL TO GIVE ANSWERS TO THE THROBING QUESTIONS THAT MAY HAVE RISEN IN YOUR MIND,
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